So I’m doing this thing...
Let’s call it rebranding!
It’s also a bit of a re-focus.
I feel like it’s time for a change and it’s been a long time coming.
I started PoshByKat in my early early 20’s. Before blogging was a supper common thing and before it was referred to as “Influencing”. It all stemmed from the modeling career I had since my teens. Before IG was a thing, I had my own website where I published my portfolio Side fact: I was also a modeling coach. My online portfolio transitioned into a blog, my blog transitioned into a business.
In between, I started and created multiple sub-brands. A blogger network (The first in Utah) and I also started an online magazine, that I sold later on. Then I created side hustles; Website Customizations, Bath Bombs, MakeUp Artistry, and a Lash Business.
Needless to say, my attention was INSANELY divided and I got burned out. At one point, I even quit my blog for about a full year.
In the past 10 years you’ve witness my wins and my losses. I‘ve gotten divorced, re-married and become a mom. My husband’s career took off, and we’ve picked up our bags a handful of times to move or travel. I’ve learned, I’ve grown, and I’ve changed. Sometimes those growing moments were CRINGE-worthy, and sometimes my saving-grace. My 20’s was a WILD ride and PoshByKat was a HUGE part of that.
When I started PoshByKat, I was (and still am) obsessed with Victoria Beckham and everything the word “Posh” meant. I wanted to only wear dresses and gowns, and IF I broke from that, I wanted everything I wore to be high-end or look high-end. I wanted nothing short of perfection and manicured everything. What can I say? I’ve always liked the finer things in life. And while there’s NOTHING wrong with that, It didn’t reflect reality. I’m not saying I was fake, but I was focusing on an ideal instead of being organic.
As I’ve gotten older, I gravitate more towards natural and genuine content.
As you’ve seen in the past recent years, I love opening up about hard subjects and being more venerable.
So, with that said,
I’m rebranding to my name:
And I’m re-focusing to old roots.
I’ve dissolved all my side hustles and as far as @theposhconnection goes, I’m passing the baton to my sister in-law @withlovefromkris. Kris will be rebranding and taking over The Blogger & Influencer Network and making it her own. She’s such an intelligent, beautiful, big hearted girl, and an incredible blogger & Influencer herself.
My beauty and lash business @theposhlashstudio will remain idle till further notice. (Sorry, friends)!
Lastly, I want to focus on the love I had for blogging. Blogging for the pure fun of documenting my thoughts and experiences and starting conversations. I want to invite you guys to be a part of those conversation too.
I want to strive to be more transparent.
I want to expand my horizons without being afraid of failure.
I want to focus on being unapologetically me.